Working out which CRM system is right for your business is not easy. There are a myriad of options available on the market. Then you need to work out which one of these options is going to meet the needs of your business needs, and keep your sales team happy at the same time.
When I went through this process I found myself trolling through product review blogs and web pages in search of the top rated CRM that would work for me. I found the process less than helpful. There are literally hundreds of these reviews and there appeared to be little evidence based rigorous to them. I needed to find a trustworthy and data-driven analysis that was based on real customer experiences to help inform my decision.
Objective CRM Software Analysis!
I ended up relying on reputable research companies to help me make a more objective, informed judgment about the best solution for me and my company.
2 options that still provide me with objective and research based insights are include The FrontRunners Quadrant, a study powered by Gartner Methodology NS AND Software Reviews Data Quadrant, a division of the Info-Tech Research Group.
FrontRunners analysis is a data-driven assessment that verifies product data and reviews from real end-user reviews. This report calculates a score for CRM software products based on two primary factors: capability and value.
Software Reviews Data Quadrant, collects and verifies data from ACTUAL software users. All OPTIONS are compared and contrasted to create a comprehensive and unbiased view of the CRM landscape.
Both of these 2018 reports ranked Pipedrive as the number one CRM provider!
This led me to consider the question ‘How to Define a Leading CRM solution?’
So, what is the number 1 thing one should look for in a CRM?
I believe it needs to add value at every step and be about making the job of your sales team easier, not harder.
The measure of this ‘value’ can fall into several areas:
- A CRM should help your business to grow: A CRM should be light-touch and built for minimum input and optimal output.
- A CRM should be logical, intuitive and easy to use – a one-stop-shop for all your sales tracking needs.
- Training and support must be helpful and readily available.
- A CRM must be quick and simple to adopt
- It must be totally customisable to mirror what your business actually does.
- The price must be right for your needs.
I make no apologies for being a Pipedrive fan. In fact I likes it so much that I became Australia’s first Pipedrive Reseller. Pipedrive is simply the best Sales Based CRM in the marketplace. It is a Sales Management System build by salespeople for salespeople.
You can even try Pipedrive for free for 14 days by clicking here.
